Monday, September 24, 2007
Credit Card Fraud
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Buying Paintings: Synchromism
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Bones and Back Pain
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Engagement Party Games
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Different Types of Apple Trees
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Online Video Websites: Popular Alternatives
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Dealing With Infections
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Scorpio
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Professional Data Recovery Services
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Dealing with Moths
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Divorce - How to rebuild your life - your credit
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The Cat Whisperer
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Encouraging Play Encourages a Child's Development
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Buying Boxes
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Working With Teambuilding Elements In Your Offsite Events
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Marketing's Two Basic Approaches
The essence of quality marketing is the maximum possible communication your product's value to a potential customer. How to do that is the essence of this marketing book. To increase market share, you need to lower your prices or add value (or, advertise the heck out of your product, hoping for robot-like response).
What needs to be defined here is the difference between the two forms of approach. If you haven't seen the movie "Crazy People," starring Dudley Moore, rent it today. It is mandatory viewing for any business person. Aside from the comic relief value, what it has to offer is an interesting and informative view of direct marketing versus image marketing. Dudley falls from grace at an advertising agency and ends up in an asylum, There, he allows the locals to write promotions. The results are ads like, "If you wanna go to the bathroom, you gotta get (a laxative)." This ad causes a virtual (pardon the pun) run on the local pharmacies. Have you ever heard the statement, "If you want the truth, ask a kid or a drunk"? This is your basic "tell-it-like-it-is" or "cut-to-the-chase" type of benefit advertising.
A second ad (in the movie) said, "If you wanna get the girls, you gotta get a Porsche." It had results similar to the laxative ad. Get the point? These are ads based on real, expected (and experienced) results, not hyped up illusions and fantasies.
The opposite is exemplified in the pretzel ads that show Jason Alexander (George from the "Seinfeld" show) being picked out of a crowd, at random, to be an emergency hockey goalie. He makes superhuman saves, while eating pretzels, and ends up saving the game and then gets the prom queen. This is also reflected in the Christmas perfume ads that almost guarantee romance and fulfillment of your every desire if you buy a particular fragrance.
Are you looking for an illusion or a valid result from doing business with you? It's a choice, a matter of perspective, like lower prices or added value; it's a business decision. Illusion may result in an increase in business, however, both pricing and illusions are easy to top by the competition, and therefore represent risky business decisions. Those "crazy people" weren't so crazy!
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How To Properly Age A Cigar
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Which Affiliate Networks To Look Out For When Promoting
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Ballyliffin Golf Club's History of Success and Failures
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Which Affiliate Networks To Look Out For When Promoting
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Selecting Appetizers for a New Years Eve Party
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The Need
I grew up playing a lot of hockey, being captain of both my schools when I was in Nigeria and London. The highlight of my career came when I was 10 on a wonderful warm day when we were playing an outdoor hockey game. Apparently I did some really cool skill on with the stick and the ball that everyone was like wow and clapping. I didnt really understand what I did, but nevertheless it was great and I learnt something. The entire sports department were talking about it for weeks. By the way, at that point, I went on to just shoot and watch the ball roll into the goal.
That is and will remain to be an unforgettable moment for me as everyone was congratulating me for the goal and my skillful moment. However, my attention was taken in another direction. In the stands, I saw my mum in the stands. I ran up to her, and she said, That goalie never had a chance. Hearing those words, and sensing that appreciation was a real awesome feeling, and from that grew my need to be appreciation.
Needs generally come from our experiences from childhood and perhaps they are something we really wanted, and never got. All our parents certainly did the best they could and for that we are really grateful. About 95% of the human population is driven by needs, but the extent to which your particular need drives you may be the deciding factor in how successful you are.
If we relate this to the music world, from a young age, you may have never really got the opportunities you may have liked to perform and so from that grew your need to perform. When our needs are unchecked, they act as engines, driving us to behave in ways that we believe will lead to the experience of having our needs fulfilled.
When a need exists, it is either conscious or unconscious. As humans, we are the only species in this universe that are conscious that we are conscious. We are the only species that are aware that we are aware. And as a human, we are constantly striving to meet our needs. This consumes a lot of our energy and are never sated. What we need to do is really understand were our needs come from and eliminating these dynamics will transform your entire life.
My need of appreciation only made me strive to be appreciated so that I can be told that Im good and feel good. But that doesnt seem to last long, after a few seconds I need to feel good again. This wasnt really making me happier, just draining a lot of energy out of me. Its important to understand the energy we create when we have a need present in our lives. Think about when somebody rings only when they need you. How does that make you feel?
When you are coming from a place of need, this is the kind energy you are giving off and thus this is the type of energy you attract back to you. Sometimes when you think that youre need has gone and youre very clear about what you want to attract into your life but you still feel stuck, its probable that if you dig deep, there is still a need that has a grip on you. Without addressing the need, we will continue to create the same problem (in different forms) until we eliminate the need.
Common needs that Ive seen are the need to be liked, the need to be heard, the need to sing, the need for security, the need to have money, etc. What are your needs? What is it that you want to do, and if you dont you get upset? What do you strive to do, but although you get the result, it takes a lot of energy out of you? These are your needs. It is good to know them.
Most people go through life like this, really having a need and not able to live their true, free selves. You know better. Needs are easy to see and feel, yet we are usually blind to their influence on us. If you look closer, you can find that hold. A good way to identify a particular need is to consider these questions..
1.What are the patterns of problems in your life?
2.Where do you feel most stuck?
3.What causes you to get upset most?
4.Ask someone to say what they see at work within you.
By recognising and eliminating the need of appreciation, Ive been able to create my life on purpose and in harmony with my desires instead of feeding a childhood wound.
Kavit Haria, The Musicians Coach
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